Intent-driven Search Marketing
Advanced search engine marketing (SEM) strategies drive our ability to generate the highest quality leads. Our SEM team uses industry-leading analytics tools to select relevant keywords that indicate high consumer intent. For example, consumers who enter “understanding life insurance” into Google are less ready to buy than someone who queries “buy life insurance.”
Once insurance shoppers have reached our lead-generation websites, our SEM team uses advanced web analytics tools to maximize conversion. We use sophisticated content management systems that change the consumer messaging, copy and images based on lead quality data. This creates a learning platform that optimizes itself based on broker feedback. As brokers provide more information about their leads, we use this feedback to drive consumer clicks through the quoting and policy fulfillment and even post-click fulfillment.
Intelligent, Multi-layer Validation
We use data-validation technology to ensure that only the highest quality leads make it to your inbox. Each lead we generate must first pass through our proprietary lead validation system, which checks the lead’s data against an exclusive database. The lead is then cross-checked against U.S. Census Bureau data to ensure that all contact information is accurate. All this happens in seconds to ensure that you receive your high-quality leads in real time.
Human-Driven Lead Routing
Agents may sell similar products, but they run their businesses and close their leads differently — so not all lead sources work for all brokers. Our sales reps and account managers use broker feedback and research data models to discover what is driving or impeding agent success with leads. This allows us to find out what regions, times, days, web pages, keywords and other variables are converting best for groups of agents. We then optimize their lead flow accordingly.
Online Account Management Tools
Manually cutting and pasting leads into your database used to take hours. Now it happens automatically. All your leads are instantly imported into your BrokerOffice account, a complimentary but powerful tool available for all current LeadBot clients. Have other lead sources? You can easily import them too. Manage leads from your website, online marketing campaigns and even other vendors from BrokerOffice's sophisticated and easy-to-use online dashboard. Tired of losing track of your leads? Now you have them all at your fingertips. Search and sort them, add notes, and monitor your incoming insurance leads.
July 6, 2009
Leadbot Joins the Norvax Family of Health
Insurance Resources for Agents and Brokers