Enjoythesun makes its webshop more professional with LeadBot

Enjoythesun's marketing vision The online garden-lighting market is dominated by big players like Bol, Karwei and Gamma. Yet Enjoythesun manages to stand out by focusing on lighting and decoration powered entirely by solar energy. They have built a strong online position by offering a unique and broad assortment within this niche. Their audience searches specifically for sustainable outdoor lighting and finds its way to the webshop. To increase the number of purchases and other conversions, Enjoythesun actively invests in social media, SEA and SEO. Thanks to collaborations with MAX and Libelle, among others, their visibility is growing — and the webshop attracts more and more browsing visitors. But visitors alone aren't enough; they also have to convert. And that's where LeadBot comes in. Since going live with LeadBot on their website, browsing visitors are guided through the website better. They also get answers to questions faster and help with their choice, so they move to a purchase sooner.

The online garden-lighting market is dominated by big players like Bol, Karwei and Gamma. Yet Enjoythesun manages to stand out by focusing on lighting and decoration powered entirely by solar energy. They have built a strong online position by offering a unique and broad assortment within this niche. Their audience searches specifically for sustainable outdoor lighting and finds its way to the webshop. To increase the number of purchases and other conversions, Enjoythesun actively invests in social media, SEA and SEO. Thanks to collaborations with MAX and Libelle, among others, their visibility is growing — and the webshop attracts more and more browsing visitors. But visitors alone aren't enough; they also have to convert. And that's where LeadBot comes in. Since going live with LeadBot on their website, browsing visitors are guided through the website better. They also get answers to questions faster and help with their choice, so they move to a purchase sooner.

The online garden-lighting market is dominated by big players like Bol, Karwei and Gamma. Yet Enjoythesun manages to stand out by focusing on lighting and decoration powered entirely by solar energy. They have built a strong online position by offering a unique and broad assortment within this niche. Their audience searches specifically for sustainable outdoor lighting and finds its way to the webshop. To increase the number of purchases and other conversions, Enjoythesun actively invests in social media, SEA and SEO. Thanks to collaborations with MAX and Libelle, among others, their visibility is growing — and the webshop attracts more and more browsing visitors. But visitors alone aren't enough; they also have to convert. And that's where LeadBot comes in. Since going live with LeadBot on their website, browsing visitors are guided through the website better. They also get answers to questions faster and help with their choice, so they move to a purchase sooner.

“We had been looking for a bot that makes contact with our visitors easier and better for quite a while. LeadBot is exactly what we were looking for for our webshop!”

Melvin

Owner of Enjoythesun.nl

Deploying LeadBot As the name suggests, Enjoythesun wants its audience to get a cheerful, sunny feeling when they land on the website. And that goes beyond just a nice product range. LeadBot contributes to that from the very first moment. Website visitors are personally greeted by owner Melvin and can contact the shop directly through LeadBot via WhatsApp or a form. Frequently asked questions are also shown in the LeadBot, so customers find the answer to their question faster. This not only contributes to a good customer experience on the website, but also reduces the load on customer service. The accessibility of the products on the website is very important to Enjoythesun. That's why LeadBot helps visitors find the right products. The 'View products' button highlights five different product categories, so visitors quickly land on the right page. The LeadBot also shows a 'Choice guide' button to help visitors pick a suitable product. The button links to a pop-up where visitors state their preference in three clicks and receive advice on the perfect garden lighting. These buttons not only contribute to good website navigation — they also make the website more dynamic and professional.

As the name suggests, Enjoythesun wants its audience to get a cheerful, sunny feeling when they land on the website. And that goes beyond just a nice product range. LeadBot contributes to that from the very first moment. Website visitors are personally greeted by owner Melvin and can contact the shop directly through LeadBot via WhatsApp or a form. Frequently asked questions are also shown in the LeadBot, so customers find the answer to their question faster. This not only contributes to a good customer experience on the website, but also reduces the load on customer service. The accessibility of the products on the website is very important to Enjoythesun. That's why LeadBot helps visitors find the right products. The 'View products' button highlights five different product categories, so visitors quickly land on the right page. The LeadBot also shows a 'Choice guide' button to help visitors pick a suitable product. The button links to a pop-up where visitors state their preference in three clicks and receive advice on the perfect garden lighting. These buttons not only contribute to good website navigation — they also make the website more dynamic and professional.

LeadBot

After clicking 'I have a question'

After clicking 'Frequently asked questions'

After clicking 'View products'

Results The LeadBot has now been live on the website for a few months. It has already delivered great results:

The LeadBot has now been live on the website for a few months. It has already delivered great results:

• 95% of all contact moments via WhatsApp: LeadBot ensures that almost all customer contact now runs through WhatsApp. This makes contact more approachable and efficient, because it's immediately clear which page a question comes from.
• More efficient customer service: thanks to WhatsApp contact, customer service can respond in a more targeted and detailed way than by phone. This raises the quality of the service and saves time.

• More use of the choice guide: visitors use the choice guide more often now that it's subtly integrated into the LeadBot instead of appearing as an intrusive pop-up. This improves the user experience and helps customers find the right product faster.
• A more professional webshop: the personal greeting from owner Melvin creates a personal welcome. On top of that, the LeadBot improves the visitor experience and usability of the website, which contributes to a professional image.

Key takeaway

LeadBot is more than just a chat function. It makes a website more interactive, guides visitors to the right pages and improves contact with the target audience. At Enjoythesun, LeadBot is now indispensable: it has made the Enjoythesun webshop not only more professional, but also more user-friendly.

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