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Gold partnership

GetForward helps clients grow with LeadBot

Celia LapoutreΒ· 5 min readΒ· Jul 9, 2025
Gold partnership
GetForward helps clients grow with LeadBot

A crystal-clear vision At GetForward the customer always comes first. The agency helps companies not only develop marketing campaigns, but also improve the entire online customer experience. The focus is not just on attracting visitors, but also on effectively guiding those visitors through their customer journey. This requires smart tools that improve interaction and increase conversions. That's why GetForward is always looking for innovations that improve their clients' online experience

At GetForward the customer always comes first. The agency helps companies not only develop marketing campaigns, but also improve the entire online customer experience. The focus is not just on attracting visitors, but also on effectively guiding those visitors through their customer journey. This requires smart tools that improve interaction and increase conversions. That's why GetForward is always looking for innovations that improve their clients' online experience

At GetForward the customer always comes first. The agency helps companies not only develop marketing campaigns, but also improve the entire online customer experience. The focus is not just on attracting visitors, but also on effectively guiding those visitors through their customer journey. This requires smart tools that improve interaction and increase conversions. That's why GetForward is always looking for innovations that improve their clients' online experience

β€œWith LeadBot we have exactly what we were looking for: a tool that not only helps identify and segment visitors quickly, but also guides them to the right steps in their customer journey. Where traditional websites often only start interacting through a form or chat function, LeadBot makes it possible to support visitors proactively. LeadBot plays a crucial role in improving interaction, makes the experience more personal and increases effectiveness. This results in improved conversion rates.”

Kaz van Vliet
Kaz van Vliet
Ads & Socials Specialist at GetForward

By working with LeadBot, GetForward can make their clients' websites more interactive and increase the number of conversions. The ultimate goal: more leads, a better customer experience and more value from their clients' online presence.

A customer-focused approach

GetForward's way of working keeps LeadBot top of mind with their clients. The collaboration always starts with GetForward's specialists, who continuously look for ways to offer clients extra value. GetForward truly works together with LeadBot to achieve specific client goals, such as lead generation, customer service or improving the user experience.

What makes GetForward unique is their proactive approach as a marketing partner. LeadBot fits this strategy perfectly. Instead of simply explaining what LeadBot can do, GetForward uses practical examples to show how it adds value for clients. For example, how LeadBot quickly helps visitors find the right job vacancy, or how LeadBot proactively collects leads on service pages.

By sharing these concrete scenarios, they always tie the use of LeadBot to their clients' specific goals. This makes LeadBot's added value immediately clear to clients and ensures it fits seamlessly into the broader marketing strategy. GetForward also monitors and optimizes the results regularly, so clients always get the maximum return from LeadBot.

Deploying LeadBot for clients

At GetForward, LeadBot is a fixed part of the broader marketing strategy for clients. The process always starts with a thorough analysis of the website and the client's specific objectives. Based on these insights, they determine how LeadBot can best contribute to improving the visitor journey and increasing conversions. LeadBot plays a versatile role in this, from lead generation to customer service to improving the user experience. Here's how GetForward successfully deploys LeadBot for three clients:

  • **MKPC** operates in business services and uses LeadBot to optimize their lead generation. LeadBot collects leads by asking targeted questions and guiding visitors straight to the right information. This led to a 46% increase in completed lead forms on the website, significantly boosting the conversion rate.
  • **IVS Opleidingen** offers a range of trainings and courses. LeadBot was deployed to quickly point visitors to the right course, which significantly improved navigation on the website. This created a better customer experience, because visitors found the right course faster and more purposefully.
  • **BBCuracao** offers holidays and travel experiences. LeadBot was used to guide visitors through the website, with the goal of increasing the number of bookings. This resulted in an increase in bookings and an improved conversion rate thanks to LeadBot's targeted guidance.

In addition, deploying LeadBot has greatly improved the user experience on all websites. A personal greeting and simple contact options like WhatsApp make the interaction between the website visitor and the company friendlier and more approachable. LeadBot takes visitors by the hand and helps them quickly find the information they're looking for. This means fewer drop-offs and more valuable interactions, because visitors feel helped right away. The result is not just a better customer experience but also higher conversions. The websites have become not only more interactive, but also more professional in appearance.

Road to Gold partnership How did GetForward become a Gold partner? This strong collaboration started with earning partner points by sharing valuable content with their clients. GetForward wrote a blog about LeadBot, created a customer case about deploying LeadBot at CurvesWear, and the team took part in a LeadBot knowledge session at their office. With a total of 24 partner points, GetForward has more than earned the title of Gold partner! πŸ†

How did GetForward become a Gold partner? This strong collaboration started with earning partner points by sharing valuable content with their clients. GetForward wrote a blog about LeadBot, created a customer case about deploying LeadBot at CurvesWear, and the team took part in a LeadBot knowledge session at their office. With a total of 24 partner points, GetForward has more than earned the title of Gold partner! πŸ†

GetForward earned the partner points as follows:

  • Joint customer case with CurvesWear – 2 points (read it here!)
  • On-site knowledge session for the team – 2 points
  • Partner badge on the website – 1 point
  • 8 annual subscriptions – 16 points
  • 2 monthly subscriptions – 2 points

For GetForward, the Gold Partnership is more than a label β€” it confirms their expertise in deploying LeadBot effectively and smartly. Clients can trust that GetForward gets the most out of LeadBot.

Let's sum it up

The collaboration with LeadBot helps GetForward continuously improve their clients' online experiences. As GetForward puts it:

β€œLeadBot is more than just a chat function. It's an interactive guide that helps visitors find the right information, answers their questions and smooths the customer journey. The results speak for themselves. LeadBot is now an indispensable tool in GetForward's marketing strategy.”

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