Internetbureau Heers gets more out of website visitors with LeadBot

The vision of Internetbureau Heers from Gorinchem

Heers helps companies that already have a solid foundation and want to grow their online visibility further. The agency focuses on SEO, SEA, social advertising and conversion optimization, among other things. One question is always central: how do you turn website visitors into customers? According to owner Roderick van Straten, online marketing is ultimately about return on investment. “Traditionally we mainly drove lots of traffic to websites. But in the end, of course, it's all about results.” That's why Heers is constantly looking for ways to get more value out of existing website visitors. LeadBot proved to be an effective addition.

LeadBot in the consideration phase

On their clients' websites, Heers deploys LeadBot at the moment visitors are still orienting themselves. When someone has been on a page for a while, the bot appears to offer help or ask a question. This way, visitors who are still hesitating are actively helped with their next step. “We essentially catch the doubters with LeadBot.” Through the bot, visitors can easily ask a question, fill in a form or be guided straight to the right information on the website. Deploying LeadBot delivers clear results for several of Heers' clients.

Kerstpakket.nl

A good example is their client Kerstpakket.nl, a fast-growing webshop for Christmas gift boxes. By actively guiding visitors through their choice from the wide range on offer, the number of quote requests increased by 24%. “By deploying LeadBot we achieved 24 percent more quote requests. We see this pattern with almost all the clients where we use LeadBot. "LeadBot is a perfect tool to give website visitors a little nudge in the right direction. The tool is easy to use, so our colleagues can quickly build new LeadBots."

A valuable addition to the strategy

For Heers, LeadBot has become a fixed tool within their conversion approach. The bot doesn't just help generate leads; it can also handle service questions and guide visitors to the right information faster. This way clients get more return from their website traffic, and the online experience becomes more personal and accessible for visitors. We're curious about LeadBot's future developments and are keeping a close eye on the updates.

“By deploying LeadBot we achieved 24 percent more quote requests. We see this pattern with almost all the clients where we use LeadBot.”

Roderick van Straten

Owner, Internetbureau Heers